Friday, 24 October 2014

G-Star Raw Store Opening

The front view of the store

A few weeks back I found myself at the ever amazing Gateway Theatre of Shopping in Umhlanga yet again for another uber cool event, this time it was for a store opening for G-Star Raw's men's only shop which of course was attended by some of the awesome people of Durban, from media personnel to fashion consumers who just love a good party. 
On my arrival with the beautiful Kendra Hunsley of the blog Kotton and Silk we were greeted by some familiar media friends, the store's staff all dressed in G-Star Raw, a DJ at the small corner of the shop's rather minute place which begged the question was it really packed or was it just a matter of insufficient space but either way fun was had, selfies were taken.
The Happy Crew- Fay, Sandy, Kendra and Simone

Trevor Ntombela doing fashion thingz in dark florals

What made this launch special was the theme of the collection which was being introduced, one which has been curated by singer Pharrell Williams, the main aim of this collection is to promote fashion with a conscience as all the garments in the store were created using recycled plastic from the ocean thus the hash tag 'raw for the oceans'. Though the price range might seem a bit high but it makes sense considering the work which goes behind creating garments of this nature. Oh and they had photo-booth/studio typa thing happening where all the cool kids got to wear a bomber-jacket from the G-Star Raw collection, get snapped and get a branded picture printed out immediately. 
Oh hey he also smiles-Bwahaha
The handsome devil who ensured that we stay the whole night.

Overall the mingling and awesomeness sprinkling was good for a midweek unwinding though the clothes were nothing close to groundbreaking on a design aspect but I still respect the concept of responsible fashion.

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