Thursday, 12 December 2013

Riccardo Tisci introduces campaign of color: Erykah Badu x Givenchy

Riccardo Tisci of French fashion house Givenchy continues to bring new spins into the fashion industry with the brand's latest Spring 14 ad campaign. Famous for always being a trailblazer Tisci chose to work with the royalty of Neo-soul Erykah Badu for the SS14 campaign.
Tisci who has worked with R&B superstar Beyoncé on her high grossing world tour, The Mrs Carter World Tour is known for his love for women of color. This campaign is no different as the woman of color is not only Badu but other models featured are women of color which comes as a breath of fresh air in the fashion industry which can at times seem one bit biased.

“What I want to do with my advertising campaign is spread the love. Already now it’s been three seasons that I’ve been using people that express something—they are great artists, or beautiful women, or stylish women, or models that I really believe in. It’s kind of a family portfolio.” Tisci said on a telephonic interview in Paris.

Social media went ablaze when the pictures photographed by the  genius duo Mert and Marcus with singing sensation and Puma creative director Solange Knowles taking to Twitter saying "Badu Kill Em for Givenchy. Just Yes"
We can't help but agree with everyone who's fond of this campaign I mean Badu's style has always evolved from great to greater. Its rather close to impossible not speak about the Bag Lady singer without mentioning the word "icon" from her unique fashion sense with those gravity defying head wraps to her forever poetic lyrics.
The collection which absorbs inspiration from Japanese & African cultures is just paired perfectly with Badu. I must this is just one of the best and unexpected SS14 ad campaigns we've seen so far.

Tell me what you think of this ad campaign, follow me on Instagram/Twitter: @KingElihleLee

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