Wednesday, 17 September 2014 presents Ill.i Optics

Good news for all eye wear enthusiasts and fans, the hitmaker recently launched a collection of eye wear wit-fully named Ill.i Optics and boy are they ill.
I have always been one to give a nod to's choices in fashion just like his personal style the frames have juxtapose of super futurism and a bit 80's vintage pop culture influence.
The collection was designed by the singer in collaboration with the Australian designer George Gorrow.
The video for the ad campaign which will make you feel like you just saw a glimpse of eye wear heaven stars all shot in grey scale.

To be honest in my opinion the optical frames are nothing close to groundbreaking but the sunglasses can be said to be quite interesting, those to me are more inspired and adventurous. 

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