Rihanna launches her Autumn '13 collection

River Island hosted an exclusive launch party on the 10th of September for the release of Rihanna's very own line, Rihanna for River Island. The party was a fashion affair hosted at the River Island shop which became more of a party place for the night.

The autumn '13 collection gives us a lot of camouflage prints,(G4Life)beanie hats and all sorts of street inspired pieces. I must say River Island couldn't have chosen a better person to collaborate with, she knows what style is and now she's giving that to the public and all those who wish to look somewhat like the superstar herself. She came to the event rocking her own line head to toe with a bold almost electric blue lipstick and obviously a new hairstyle.
Here some pictures from the party and some of my personal favorite outfits.